As a consultancy involved
in only transportation issues we can contribute a deeper insight to
travelers' perspectives and have developed a full spectrum of research
methodologies and analyses to best meet the particular needs of transportation
problems.
We offer clients a comprehensive,
qualitative and quantitative market research capability covering: research
assessment, questionnaire design, fieldwork, analysis and reporting.
We are at the leading edge in the development and refinement of new
research methodologies and have a proven track record of successfully
completed research projects. Covering both qualitative and quantitative
methods in this way, we believe we can best derive innovative and practical
solutions to meet the needs and aspirations of people both now and the
future.
Our quantitative market research
capability, founded upon stated preference, covers the full range of
statistical methods including random, cluster and quota sampling methodologies
through to statistical modelling with normal, poisson and other error
structures.
Our qualitative expertise
has been widely used to offer a fundamental understanding of travel
choice mechanisms. Our research findings have been used as evidence
at Public Inquiries and as support for grant applications, including
LTP submissions. We cover the full range of social surveys including:-
-
Group
discussions
-
In-depth
and attitudinal interviews
-
Stated
preference game playing
-
Corporate
interviews including management and employees
-
Household,
diary and telephone interviews
-
Pavement
and car park interviews
-
Roadside,
bus and train interviews
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Numberplate
and journey time surveys
-
Counts,
enumeration and census
The consultancy undertakes market research projects for:-
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Traffic
and transportation planning
-
Stated
and revealed preference research
-
Qualitative
and quantitative market research studies
-
Market
modelling studies.
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