ompany Background

Peter Davidson started the consultancy on 16 June 1988 in West Hampstead in London. The business focused on transportation modelling and software development in its early years, quickly developing a reputation for stated preference and other advanced modelling techniques.

Since then, PDC has developed its transportation planning and market research capability augmented by Peter's civil engineering experience. With a steady build-up in its size and skills base, PDC can now offer a broad portfolio of traffic and transport planning expertise. For very large projects, it forms consortia and it has a good reputation of working with others.

From its inception, PDC has specialized in non-car modes of transport and established an early lead in developing realistic alternatives to the car. This reputation has grown stronger over the years and the consultancy is seen by many as being at the forefront of this difficult field.

The consultancy has come a long way since its modest beginnings. Its largest project was the recent MYSTIC research project for DETR and the European Commission, valued at £1.3m.

Business Investment

From the start, PDC has invested in developing software to improve the tools available to transport planners. This work still forms a core part of the consultancy’s activities and interest. It has established the consultancy’s reputation as a leading-edge transport practice and has contributed to PDC's excellent track record.

The Visual-tm Software is a recent addition to the portfolio. This provides comprehensive transport management applications. Much of the recent development activities within the firm have been in this area.

The consultancy’s SPHINX stated preference software has been the foundation for a range of successful public transport plans for various towns and cities in the UK and around the world.

The consultancy's pd-Green™ software used to prepare and monitor Company Travel Plans has established PDC's reputation in this rapidly expanding field.

Future Plans

PDC is a company of enthusiasts and intends to focus on developing its specialist areas of interest. It is not a large impersonal company.

The consultancy plans to remain at the leading-edge of transport modelling and software development and to use that software on modelling projects.

It plans to invest in advancing the state-of-the-art in transport planning and to continue to provide a high quality and comprehensive consultancy service to its clients.